The Power of Print – Why Traditional Marketing Materials Still Matter

In the digital age where it is easy to think everything must go online, you could be forgiven for thinking that print marketing has been killed off. But the reality is that it’s still thriving and is becoming more creative, unique and important than ever before.

In fact, it’s been scientifically-proven that printed materials grab and retain attention far more effectively than digital ads. Studies have shown that when people see print advertising, it activates the ventral striatum in their brains which is associated with valuation and desire – meaning they are far more likely to want to engage with a brand than when they see an advert on their phone or laptop.

Traditional marketing also gives your company more credibility and authority than digital. A big reason for this is that people are more likely to view a company using traditional marketing methods as established and trustworthy, as they assume it must have the financial resources to be able to afford to advertise in magazines or on television and radio. Plus, if you can get your company’s name out there in the local community via flyers or posters, it shows that your business is a part of the neighborhood and cares about its customers on a personal level.

For small businesses, well-thought out and effective print marketing can help you cut through all of the online noise and find your audience. The simple fact is that while you can post a video on social media, it is very easy for it to be lost amongst the thousands of other videos that are posted daily. However, a brochure or leaflet can sit on a potential customer’s desk or in their home and be read again and again.

Brochures and leaflets can also act as a call to action that directs the reader to visit your website or call you. This is a powerful function that can increase your leads, sales and overall revenue.

Finally, there’s the fact that print can be a very green way to market your business. The simple act of printing on recycled paper, for example, is a huge step towards reducing your carbon footprint. Plus, using digital ink and incorporating elements of 3D design into print campaigns can further reduce your environmental impact.

It is certainly true that digital marketing has its place in the modern world, and it’s a great idea to use it alongside your traditional marketing tactics. By combining the best of both worlds, you can create a truly dynamic and effective marketing campaign that will deliver exceptional results. For more details visit